Was Bud Light's NEW Marketing Campaign a MISTAKE? #jgraydigital

Budweiser doesn't think they "messed up" regarding their latest Bud Light marketing campaign. (imo, read on)

They for sure expected "pushback" on social media from opinionated current customers.

(their products & branding is ALL over TikTok rn)

I think they see a lot of value in capturing new (& younger) customers that are unbothered or supportive of the campaign.

More importantly, they understand consumer behavior.

They bank on most customers forgetting about their outrage within a cpl weeks.

#jgraydigital #budwesier #budlight #marketing