Was Bud Light's NEW Marketing Campaign a MISTAKE? #jgraydigital
1 year ago
8
Budweiser doesn't think they "messed up" regarding their latest Bud Light marketing campaign. (imo, read on)
They for sure expected "pushback" on social media from opinionated current customers.
(their products & branding is ALL over TikTok rn)
I think they see a lot of value in capturing new (& younger) customers that are unbothered or supportive of the campaign.
More importantly, they understand consumer behavior.
They bank on most customers forgetting about their outrage within a cpl weeks.
#jgraydigital #budwesier #budlight #marketing
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