Account Intelligence
1 year ago
1
Account Intelligence or account-based intelligence is the aggregation of B2B first and third-party data, transformed by artificial intelligence into insights that enable your marketing and sales teams to understand accounts and leads better, create targeted pitches, and convert promising prospects into loyal customers. The data should be clean and robust to help your team understand who your targets are, their intentions, what products or services they’re interested in, and when they’re ready to buy.
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