How to improve your personal brand

To improve your personal brand, it's important to understand perception and authenticity. Perception is vital in crafting your persona because it helps you understand your audience and their views. For instance, a study found that Facebook profile pictures provide signals about a person's background, and people were 50% more likely to guess someone's background based on whether they had outdoor pictures on their profile. Understanding perception is crucial because the more similar people are, the more information they transmit to each other. Authenticity is equally important in personal branding because it preserves your self and sanity. It's vital to retain your authenticity while building your personal brand because everyone is unique. You should not pretend to be someone you are not, as this can lead to internal struggles. It's necessary to investigate the reasons behind building your personal brand, especially if it's for commercial opportunities, and you know you're not that persona.

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