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The importance of personal presentation for your personal brand
Tom Ford and GQ have collaborated to create a series of makeover videos titled 'Dress your future'. In these videos, Tom Ford would ask each individual where they see themselves in five years before giving them a complete makeover. The videos are entertaining and provide great fashion ideas. However, beyond the fashion aspect, there is a deeper message about self-belief and personal branding. The way you dress is a reflection of how you see yourself, and it's essential to consider this when developing your personal brand. Personal presentation is a critical component of personal branding, and it involves knowing the direction you want to take and being authentic. It's important to have social awareness about how your personal presentation aligns with your profession and your authentic self. Understanding perception is crucial when developing your personal brand, and dressing for success (whatever that means to you) matters. By changing the way you present yourself, you can score points with your personal brand and set yourself on the path you want to go down.
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