Samsung rides Galaxy S23 series success to beat Apple in February smartphone sales

Even though Samsung has been dominating the global smartphone market in terms of sales volume for a number of years now, the hierarchy of handset vendors tends to change at the very top practically every holiday season and then return to the status quo immediately after.

This end-of-the-year change unsurprisingly happened once again in 2022, when Apple was ranked first between October and December after sitting in second place from Q1 to Q3 behind arch-rival Samsung.

There are no prizes for guessing what went down just prior to Q4 2022 that boosted Apple's market share over Samsung's figures, but it appears that the iPhone 14 family's popularity has finally subsided to reestablish the industry's "normal" order of things.