Biggest Mistake on LinkedIn

That's a really good question. It really starts with the profile. Oftentimes someone's profile is not optimized. By that, I mean, for example, they don't have a good headshot because everything's a first impression. Everything. You get that one chance. So they don't have a good headshot. They may not even have a banner picture.

Oh my goodness.

And if they have one, it may not really be telling people what they want to know. Like, if you're not talking to your target audience from the very beginning, they're moving on. If they are not self identifying based on your profile, they're going somewhere else.