Marketing A/B Testing Fails… Because Of This One Thing

Most A/B Marketing is created with a person or team of people discussing what the two options should be, and then running the two campaigns against eachother. But what if I told you that if you based it off of this ONE thing, it would be more successful?

www.phillipstutts.com
Win Big Media
“The Undefeated Marketing System” book

Joining us on the show today is Phillip Stutts, and is the author of “The Undefeated Marketing System.” Phillip comes from a background of political statistics and marketing, which means he has a firm understanding of understanding his audience and the ‘product.’ We learn all about social media marketing and targeting your exact audience, with results as proof of success. Today will be a deep-dive conversation in politics, and will be a solid contribution to our content collection that will forever prevent our channel from reaching monetization.

In his own words: Phillip Stutts comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,535 election victories, including 3 U.S. Presidential victories. Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win-or-die mentality.

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Quickly- I'm Scott Groves - Husband, Father, Loan Officer, Coach, Author, Podcaster, and Recent Blue Belt in Brazilian Jiu-Jitsu.

This podcast is paid for and brought to you by.... by me, Scott Groves :-)

Because I think these kind of long form conversations are valuable, I pay for 100% of the production of this show out of my pocket. This channel is FAR from monetization and because of the subject matter, may never be monetized.

I am a Mortgage Loan Officer & Loan Officer Coach in real life. It's the money that I earn, from helping home-buyers and home-owners obtain home-loans, that pays for this show. If you, your friends, or your family are looking for a home loan from an honest Loan Officer, please contact me at [email protected]

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