The growth hacks that made these startups

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Famous growth hacking tactics from successful startups
In 2008 - this group of founders had come up with this idea of an Air Bed and Breakfast. It’s like a Bed and Breakfast, but with air mattresses.

They launched the website, but it was still too early to drive revenue, and they were broke.

They lived in San Francisco, of all places, one of the most expensive cities to live in (flying there next week for our next Startup Planet episode).

Anyway, they are short on cash, so they come up with this hack. Since it’s an election year, they come up with this Obama and John MCain-themed cereal. $40 for a box.

They made $30,000 from it. Soon after they get accepted to YCombinator, raise $600K using this pitch deck- no, sorry, that’s the prettier version we made. This pitch deck.

And you know the rest.

As much as we could hate on the Airbnb cleaning and service fees, the truth is the founders are an incredible example of HUSTLE. Hacking and solving problems to get your company afloat- and the cereals aren’t even my favorite example.

There are stories like these from virtually every startup out there, and in this video, I’ve collected some of my favorite growth hacks to get your brain juice pumping.

#slidebean #startups #growthhacks

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0:00 Legendary Growth Hacks - Intro
1:15 Legendary Growth Hacks - Dropbox
2:56 Legendary Growth Hacks - Clubhouse
4:57 Legendary Growth Hacks - PayPal
5:30 Legendary Growth Hacks - Peak Design
7:19 Legendary Growth Hacks - Waze
9:10 Legendary Growth Hacks - Airbnb