INTRODUCTION & BASICS OF DIGITAL MARKETING - 1

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands. It includes a range of techniques, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The goal of digital marketing is to reach and engage with potential customers online, and ultimately drive conversions and sales. As the world becomes increasingly digital, businesses must incorporate digital marketing strategies into their overall marketing plans in order to stay competitive and reach their target audiences effectively.