How to Successfully Launch an E-commerce Brand in 2023 @Forbes

Will is an E-commerce Launch Marketing Expert and Philanthropist
Learn more about Will https://www.linkedin.com/in/willrussellmktg/
In 2016, Will Russell started his journey in the e-commerce launch space as a crowdfunding marketing consultant. With multiple six and seven-figure launches in his first year, he quickly grew his client base and realized the need for a larger team. In 2017, he founded Russell Marketing, an innovative digital agency specializing in e-commerce launch marketing. Today, his agency has generated over $25 million in revenue for more than 300 new entrepreneurs.

Will's expertise in e-commerce launch marketing has earned him features in Forbes, Business Insider, Crain’s New York, and StartUp Nation. In 2021, he established the Russell Gives Foundation, a family foundation that provides grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion.

In November 2022, Will's first book, 'Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time,' will be published by Nicholas Brealey. Prior to product launches, Will managed launch marketing efforts for brands and websites in the media and nonprofit space, accumulating a decade of experience in launch marketing across an array of industries and businesses of all sizes.

Originally from San Francisco and having spent two decades in London, Will now resides in Austin, TX, and holds a dual degree in Philosophy & Sociology from the University of Leeds. Join Will on his mission to help entrepreneurs achieve success through e-commerce launch marketing while giving back to the community.

E-commerce, Launch Marketing, Crowdfunding, Digital Agency, Revenue, Philanthropy, Mentorship, Diversity, Equity, Inclusion, Book

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