Dude, where's my Jet? Leonard vs. Pepsico Decision by Attorney Steve®

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LEONARD VS. PEPSI - OVERVIEW OF LEGAL DECISION

In the now-famous case of Leonard vs. Pepsi, New York businessman Philip J. Leonard attempted to sue Pepsi for an advertisement they ran in 1992. Pepsi had run an ad that declared Pepsi consumers would have chances to win prizes, including a Harrier Jet by collecting a certain number of Pepsi points. When Leonard didn’t receive his jet after following all instructions outlined by Pepsi, he decided to sue Pepsi and seek seek specific performance for delivery of a new Harrier Jet. Pepsi ultimately won in the lower district court and also was affirmed on appeal. The court held it was an advertisement made in jest and an objective reasonable consumer would not have though they would get a jet for $700,000. In the end, Pepsi dodged what could have been an extremely costly mistake for any company running large-scale advertisements such as this one.

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