How to pick a great business or domain name that won't infringe

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In this exciting episode of Trademark College® Attorney Steve® discusses the importance of using the USPTO federal trademarks search (which shows both LIVE and DEAD trademarks), and how you should bookmark the link above so you can have the tool handy when you are trying to do things like:

-Choose a band name
-Choose a company name
-Considering buying a domain name or website

These things can involve making potentially large investments in advertising, marketing, and other brand awareness materials, so it is SUPER IMPORTANT not to get set on a name that is likely to confuse consumers or otherwise infringe on the rights of existing brands.

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