You must balance organic and paid search strategies to achieve maximum success.

You must balance organic and paid search strategies to achieve maximum success.Show more

https://www.affiliatemarketingbuzz.com/you-must-balance-organic-and-paid-search-strategies-to-achieve-maximum-success/?utm_source=rss&utm_medium=rss&utm_campaign=you-must-balance-organic-and-paid-search-strategies-to-achieve-maximum-success

30-second summary: Although SEO and PPC can be great tools, they work in silos. In fact, these channels and teams often work separately. Michael McManus, the SEO Manager at Venture Song, discusses how businesses can combine organic and paid SEO to create a value-add unit. When planning your marketing strategy, SEO and PPC should be a part of your toolkit. Companies will choose which option they prefer depending on their goals. For example, SEO is for increasing rankings and getting traffic from organic searches. PPC, on the other hand, focuses on getting immediate “paid for” traffic from search, social and...

30-second summary: Although SEO and PPC can be great tools, they work in silos. In fact, these channels and teams often work separately. Michael McManus, the SEO Manager at Venture Song, discusses how businesses can combine organic and paid SEO to create a value-add unit. When planning your marketing strategy, SEO and PPC should be a part of your toolkit. Companies will choose which option they prefer depending on their goals. For example, SEO is for increasing rankings and getting traffic from organic searches. PPC, on the other hand, focuses on getting immediate “paid for” traffic from search, social and display. SEO and PPC can be great tools for increasing your brand’s authority and driving more traffic to your website. These two channels and teams can work in silos and are often managed separately. While each of these options may work well by themselves, it is possible to have both the business and marketing teams work together. Instead of fighting for resources, budget, time and rankings, work together. They will gain different insights and learns by bringing together both departments. They will be able to achieve amazing results in both campaigns with these insights. Although these two channels are not meant to be used in isolation, it is almost always the case. Instead of viewing them as distinct entities, you can see how they can work together to achieve greater results than if they were working on their own. PPC campaigns can provide powerful insights and data. You can combine that data with your SEO strategies to get the insights you need to create content that will increase your organic search traffic. It is difficult to balance paid and organic search strategies for maximum success. Many businesses are not using either of these strategies and need to get on top of it. How SEO and PPC work together to increase your business SEO can also use large quantities of conversion and keyword insights by using PPC. Another huge benefit companies can get when they combine SEO and PPC is the ability to consume large portions of the SERPs. This allows them to display ads at the top while still owning the organic listings down below. This is a crucial step that you should not overlook. It gives you more opportunities to capture the user who may be searching for your brand or other products. Let’s take, for example, if you run separate SEO and PPC campaigns and users search for your brand, and you don’t show up in the organic listings, then you could be missing out on potentially capturing this user. If you’re using SEO and PPC together, you can use your PPC data for insights into what users are looking for. This will allow you to see where your ads are appearing, but not in your organic listings. The data can be used to optimize your website for the specific user journey phase and create great content. This will allow you to have both your PPC ads and your site in the top page of search results. If a searcher skips over your ad, they will go straight to the organic results and your site will be listed there. This will increase brand awareness. Combining SEO and PPC together, working side-by-side, and taking control of the SERPs for a keyword will allow you to get more exposure than you would if you used SEO or PPC. You also have increased visibility and increased the likelihood that users will click on your site. Combining SEO and PPC, as well as taking over the SERPS, has the added benefit that searchers and customers will be more inclined to trust brands that are well-represented across t...