The AdHero Podcast EP. 60: Financial Meltdown And What To Do

The AdHero Podcast discusses the impact of the collapse of Silicon Valley Bank, Signature Bank, and other regional banks on the banking industry and marketing strategies. Matthew Olivieri and Geno Giovanni explore how marketers are left searching for new banking partners while also presenting an opportunity for innovative solutions to stand out from the competition.
The collapse serves as a reminder that no company is too big to fail, and marketers must adapt to changes in the marketplace. The situation could potentially lead to mar-tech and ad-tech consolidation, causing smaller vendors to merge with larger platforms.

Sources:
1. How Silicon Valley Bank’s collapse could compound a marketing slowdown
https://www.marketingdive.com/news/silicon-valley-bank-collapse-marketing-slowdown/644925/

2. Silicon Valley’s ‘greed and avarice’ have ‘finally come home to roost’ in SVB collapse, trader says
https://www.cnbc.com/2023/03/13/svb-collapse-silicon-valleys-greed-and-avarice-to-blame-trader-says.html

3. Here’s how the collapse of Silicon Valley Bank could impact marketing and media
https://www.thedrum.com/news/2023/03/14/here-s-how-the-collapse-silicon-valley-bank-could-reshape-marketing-and-media

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