BUGATTI CHIRON Pur Sport: ‘C’ the Drift

Why was the letter ‘C’ chosen for this high-performance maneuver? Because it has been a central design form to BUGATTI since the 1920s. The signature BUGATTI C-line was created by Jean Bugatti to seamlessly elongate the car’s silhouette while simultaneously imbuing it with a flow that gives the impression of movement. Over the years, the side-line C has been modernized and functionalized, most recently being employed to increase ventilation flow in BUGATTI’s iconic W16 cylinder models.