How It Started Vs How It's Going Meme Takes Over The Internet | Famous News

How It Started Vs How It's Going Meme Takes Over The Internet | Famous News
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How It Started vs. How It's Going refers to a Twitter trend in which users upload two sequential images labeled under the text, "How it started," and, "how it's going." The trend began with people sharing images related to their romantic relationships under the text, before users started applying the format to more broad categories, such as self-improvement posts, and ironic parodies of relationship posts. Alternatively, the label "How It Ended" is used in place of "How It's Going."

On September 23rd, 2020, Twitter user vjillanelles[1] posted a tweet using the described format, featuring a screenshot of a DM conversation as photo one, and an image of the user and her partner embracing as photo two (shown below). The tweet gained over 25 thousand likes, 1.1 thousand retweets and quote tweets in 14 days. This appears to be the first instance of the trend, and uses the phrase "how it ended" as the second photo label rather than "how it's going."

The trend quickly caught on, with many users quote tweeting their own versions of the format. On September 24th, Twitter user Taylor Phillips[2] posted a version of the format, garnering over 60 thousand likes and 10 thousand retweets in 13 days (shown below, left). On September 25th, Twitter user serinide[3] uploaded a version of the format, garnering over 4.7 thousand likes and 132 retweets in 12 days (shown below, right).

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