Video Aware or Video Productive? Which one do you prefer?

Video Aware or Video Productive? Which one do you prefer?

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Over the past few years, the number of salespeople who believe in using video to sell has increased. Hippo Video’s ongoing interactions with sales professionals have given us valuable insight into their use of videos in their daily activities. The following video challenges are common to sales professionals: It is difficult to create contextual videos for different touchpoints as their options are limited to screen-sharing or plain webcam videos. This results in less engagement. Due to the extra effort and time required to create videos, sales reps may not be able to use them for all touch points. Despite the...

Over the past few years, the number of salespeople who believe in using video to sell has increased. Hippo Video’s ongoing interactions with sales professionals have given us valuable insight into their use of videos in their daily activities. The following video challenges are common to sales professionals: It is difficult to create contextual videos for different touchpoints as their options are limited to screen-sharing or plain webcam videos. This results in less engagement. Due to the extra effort and time required to create videos, sales reps may not be able to use them for all touch points. Despite the immense potential of video in sales there are two types of video users: video aware and/or video productive. Let’s explore the differences further and find out which one of you is. Video Aware vs Video productive - Which one do you prefer? Both a video-aware sales professional and a video-productive one understand the importance videos. There is however a crucial difference between the two. A video-aware sales representative may make use of videos but they are limited in their use and don’t necessarily take full advantage of them. Video-productive sales professionals, on the other hand, recognize the importance of video integration in their sales process and use it as part of their overall strategy. Let’s break it down and explain more based on their process: “Save time and increase productivity.” Salespeople have a common goal: to save time and increase productivity, no matter how many tasks they are handling at once. Sales professionals can focus on their task by retrofitting the same video to multiple platforms with an in-house feature. 1. Recreating videos vs. repurposing them A video-aware person might create videos from Sctrach for every touchpoint. However, a video producer simply repurposes a clip to contextually personalize it for the touchpoint it is being used for. 2. Making videos from scratch vs. creating videos using templates Video aware people would create every video from scratch for each prospect they wish to send, while video productive people would send more videos hyper-personalized in fractions of the time by using time-saving features like video flows. Hippo Video offers pre-designed templates that can be used for different purposes such as prospecting, deal progression, follow up, closure, sales enablement, account management, and greetings. Here’s how each template will look inside: You can watch the video 3. 1:1 Personalization vs. 1:many personalization Personalization options for a video-aware salesperson are limited to personalization of first names or holding whiteboards with company names, salutary greetings, and friendly faces. A video productive person, on the other hand, knows the value and can hyper-personalize videos with minimal effort using Humanize AI. What is Humanize AI? This unique feature allows you to only record one video and then use Humanize AI for hyper-personalization. This tool’s standout feature is its ability to call out each prospect’s names in your video, without extra time or expense on your part. You can watch the video “Achieve greater engagement by using more effective communication” 4. Plain webcam videos Vs Interactive video Video conscious people will limit themselves to plain webcam videos, a.k.a vanilla video. A video productive person will choose an interactive video. Let’s take a look at the key differences between interactive and plain webcam videos. a. 1 Way vs. 2 Way A webcam video is a one-way communication. The viewer cannot see the video so it’s known as a 1-way communication....