Osakana-Tengoku Fish Heaven おさかな天国 (Cover)

On March 7, 2017, the Sakana Japan Project Promotion Council was jointly launched by the National Federation of Fisheries Cooperatives, the Dai Nippon Suisan Kaisha (Japan Fisheries Association), and the Sankei-Shimbun Newspaper in order to increase the consumption of fisheries in Japan. March 7, the day of its inauguration, was changed to "3 (sa) ka 7 (na)," and March 7 was designated as "Fish Day," with the aim of increasing domestic consumption of seafood.

There is another "Fish Day" in Japan. The National Federation of Fisheries Wholesale Markets established October 10, 2006 as "Fish Day". The infant word for fish is "toto. The number 10 is pronounced "to" in Japanese. In addition, the 10th of every month has been designated as "Fish Day" to promote the consumption of fish and shellfish.

This month, we are releasing "Osakana Tengoku (Fish Paradise)" in honor of "Fish Day. In 1991, the National Federation of Fishermen's Cooperative Associations commissioned a music production company as part of the Fisheries Agency's fish-eating promotion project, and the completed cassette tapes were distributed to the fresh fish sections of supermarkets and department stores nationwide. About 30 years have passed since then, and we still hear this song in the fish section of the supermarket market. It is a hidden bestseller in Japan.

There are 31 types of seafood in the song. Which kind of seafood do you like? Why don't you listen to this song and taste some fish today?

平成29(2017)年3月7日、日本における漁獲類の消費量を増加させるために全国漁業協同組合連合会、一般社団法人大日本水産会、産経新聞社が共同で｢さかなジャパンプロジェクト推進協議会｣を発足させました。発足日3月7日を｢3(さ)か7(な)｣と読み替えて、3月7日を魚介類の国内消費拡大を目指す｢魚の日｣としました。

日本には別の｢魚の日｣も存在します。全国水産物卸組合連合会が平成18(2006)年10月10日を｢魚の日｣としました。魚を｢とと｣と言うことから、｢と(10)と(10)｣が起源です。また、毎月10日を｢魚の日｣として魚介類の消費拡大を推進しています。

今月は｢魚の日｣に因んで｢おさかな天国｣をリリース。平成3(1991)年、水産庁の魚食普及事業として、全国漁業協同組合連合会が音楽プロダクションに委託して作った曲で、完成したカセットテープ音源が全国にあるスーパーや百貨店の鮮魚コーナーに配布されました。あれから約30年。いまでもこの曲を耳にすることがあります。日本の隠れたベストセラーソングです。

曲内では31種類の魚介類が登場します。どの魚介類が好きですか？ この歌を聴きながら、今日は魚を味わってみませんか？