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BIGGEST BRANDS strategies to outgrow everyone - BUSINESS SPEECH 2023
Seth Godin is an author of twenty bestsellers in a row, one of the most vetted marketers in history and considered one of the parents of marketing.
In this video he speaks about what biggest brands do to properly create a brand, how they choose their target market, how they changed the marketing landscape and other growth strategies they use to outgrow everybody.
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Copyright disclaimer under section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
0:00 What makes Nike so good
0:40 How big brands created their brand
02:18 Facebook psycographics is a gold mine
03:31 Tom Shoes flexibility super power
04:02 Warby Parker crazy good strategies
05:51 Target market like a professional
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