Optimizing SEO Search Terms and Keywords for Amazon Seller Central - Best Practices Tutorial

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2 years ago
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Things we consider:
Available impressions
Words are chosen based on search volumes and relevancy
Competition for those impressions
Long tail keywords
Misspellings of core keywords (if high enough search volume)
The string of words has thousands of permutations due to the strategic nature of how it is set up.
No commas between words
No words duplicated
In essence each word combines with the rest of the string to create thousands of keywords.
The search terms field affects SEO, for traffic generation on Amazon. As you index for keywords, this allows you to show in search results. Over time, the goal is to get to page 1 for hundreds if not thousands of converting keywords.

The other fields on the keywords page have significantly less impact. Such as the other attributes, subject matter, and target audience. We fill them in with your product matter for reinforcement but the core search term field is the one that has the most impact.

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Search Term Optimizations Performed
We have performed a back-end search term optimization on all listings on your account. Amazon considers the following terms as "non-value add" or "low value add".

Low value search terms Include:
Words that are also used in the ASIN's title, bullet points, or description and already indexed.
Superfluous words that may not be recognized such as ("and", "for", "amazing", "new")
There must be at least 224 bytes out of 249 total bytes in order to be optimized.

Example of the Brand Dashboard suggestion is below:

Any keywords in pink are “non-value added”
This is because they show in the title or copy of the detail page. Amazon doesn’t need them in the search terms field. So we replace them with other words.
How does My Amazon Guy Optimize Your Search Terms?
We start with the brand health tool which will let us know whether the term is low value add.
We look for common misspellings, spanish, and terms that relate to your item which are not already in your copy content.
Why is this Important?
My Amazon Guy has tested this technique on several of our clients, and in most cases there are significant increases in organic ranking once the search terms optimization is done.
Organic ranking helps your search term results both on Amazon and off.
This is a valuable exercise that can pay significant dividends in the medium to long term.

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