S04E10 - Unraveling Influencer Secrets, Dark Patterns & Google's Anti-Trust Battle with Joe Sinkwitz

It was an early flight out to Arizona to meet up with Joe Sinkwitz. We discussed influencer marketing, dark patterns, negative SEO and more. Joe gave me his take on RankBrain, and we discussed how future SERP designs could be more game-able. Lastly we touched on the Yandex hack, the FTC case against Google, and before taking a very round-about path to get back to Austin, due to weather, we chatted about getting in shape. And now, Joe Sinkwitz.

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