Look for pain points in your potential buyer

if someone's like in a buying mode, they're probably experiencing some pain that they want to solve right now. And what they'll find is like, Oh, this thing is going to solve this specific issue, which actually is also going to spawn this other issue. And I can solve both of these issues by purchasing this one thing. All you've got to do is click this button and it just increases your money so much.

If you want more customers and clients, you need to identify what their actual pain points are