Prospector Morning Coffee #12 – How To Build A Customer Profile In 2023

In this Morning Coffee with the Prospector #12, we're showing you how to build a specific audience character or profile. We’re going into one tactic on how you can define a specific profile and use those attributes to run ads.

How to build a customer profile takeaways:
1. Put a picture to your target profile
2. Get in their shoes and build out their interests
3. Take the attributes per profile and input them into a specific ad campaign
4. Match your creative with your audience to communicate effectively

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