Forget the Great Reset. Embrace the Great Escape.

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"The coronavirus pandemic has no parallel in modern history. It is our defining moment."

Those are the words of Klaus Schwab, head of the World Economic Forum (WEF), in COVID-19: The Great Reset, the 2020 book he co-authored with Thierry Malleret.

"Many of us are pondering when things will return to normal," they write in the book's introduction. "The short response is: never."

At the latest WEF meeting in Davos, Switzerland, this January, Schwab set the tone for the conference with his glowing introduction of the opening speaker: Xi Jinping, China's president and chairman of the Chinese Communist Party

"Major economies should see the world as one community… and should coordinate the objectives, intensity, and pace of fiscal and monetary policies," said Xi in his address to the WEF.

This vision of a united globe with a coordinated economy managed by experts captures Schwab's vision of the post-COVID world. "We have to redefine the social contract," said Schwab at a 2020 WEF book launch event for The Great Reset.

These grand proclamations, the ominous book title, and Schwab's odd personal style have led many people to speculate that the "great reset" is part of a conspiracy of global financial elites and politicians to depopulate the planet so that they can more easily institute one-world government, or even that COVID was engineered to that end.

I don't buy it. Far-reaching, global conspiracies require levels of coordination and shared purpose likely to be quickly exposed and fall apart, especially in the networked age. Instead of spinning our wheels searching for a secret agenda, take a look at the one right out in the open.

"I think we are moving from short-term to long-term, from shareholder capitalism to stakeholder capitalism," said Schwab at his 2020 book event.