Insider Publisher Tips – What is Ads.txt and Why Is it Used for?

Insider Publisher Tips – What is Ads.txt and Why Is it Used for?Show more

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Over the past decade, consumers and publishers as well as media buyers and other stakeholders in the affiliate industry have demanded more transparency regarding the supply side. Because a transparent affiliate ecosystem makes fraudsters less likely to try and sell fake traffic or commit other forms of fraud. This has a positive effect on the entire affiliate industry and results in sustained growth. It is difficult to find a standard that publishers and other stakeholders will agree on, given all the above. Publishers may find that ads.txt files can be a great alternative to the traditional way of managing their...

Over the past decade, consumers and publishers as well as media buyers and other stakeholders in the affiliate industry have demanded more transparency regarding the supply side. Because a transparent affiliate ecosystem makes fraudsters less likely to try and sell fake traffic or commit other forms of fraud. This has a positive effect on the entire affiliate industry and results in sustained growth. It is difficult to find a standard that publishers and other stakeholders will agree on, given all the above. Publishers may find that ads.txt files can be a great alternative to the traditional way of managing their inventory. Lemonads keeps up to date with all the latest changes and trends in affiliate marketing. This article will explain the meaning of ads.txt and how they work. Definition Ads.txt Let’s first define ads.txt files and then discuss what they mean. The Interactive Advertising Bureau (IAB) is the project that spearheaded ads.txt. It was created to increase transparency in programmatic advertising interactions. Ads.txt’s letters A-D–S stand for “authorized seller digital” and can be easily added to your publishing platforms. Ads.txt files are used to declare who can redistribute your inventory. This is so that unscrupulous sellers don’t try to sell fake traffic pretending it came from you. Adoption of ads.txt files is one of the greatest challenges. If all publishers and distributors agree on this change, it would create an environment where buyers and brands can be 100% confident about the quality of traffic they purchase. How do Ads.txt files work? Ads.txt is an affiliate platform that creates a public record for advertisers and media buyers. This allows them to access the information they need to determine who distributes traffic from a publisher. Ads.txt files are text files. They are simple to upload, manage, and create. The webmaster can add them to the domain. This makes them an excellent way to verify information from distributors and publishers. The OpenRTB protocol makes it easy to upload and find a text file that’s already been uploaded. This is because the platform has all the fields required for an ads.txt. Potential buyers will be able verify the authorization of distributors to distribute your traffic once it is implemented on their site. This will help them avoid any fraudulent interactions. How can buyers use Ads.txt files? Ads.txt can be adopted by both the publisher and the ad networks that this person works with. Buyers will be able check each provider’s tags to confirm their authenticity. If the tags on the publisher and distributor match, the traffic purchased is valid. The IAB Tech Lab also developed a crawler that pulls ads.txt files simultaneously from multiple websites for buyers who are buying traffic from many sources. This allows buyers to verify traffic from multiple sources without the need for manual intervention. The Current AdTech Landscape and the Impact of Ads.txt Two of the most serious problems in affiliate marketing are unauthorized distribution and counterfeiting of digital inventory. Before ads.txt was created, buyers had to contact publishers directly to verify that a publisher allowed a network to sell traffic. This was time-consuming and often didn’t produce results. The IAB has created a database with information about who is allowed to distribute which traffic. This allows buyers to quickly verify the information. It’s important to remember that all stakeholders are delighted. Adoption of ads.txt is not an option for SSPs or other distributors who profit from opaque or unre...