Adidas Tragic History of Losing NBA Stars to Nike
1 year ago
3
Adidas faced a significant blow when two of its top NBA endorsers, James Harden and Kristaps Porzingis, left for Nike. Harden, a former MVP, signed a $200 million deal with Nike, while Porzingis inked a five-year contract with the brand. The departures showcased the intense competition between athletic brands and the importance of securing top athletes to drive sales and brand recognition.
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