What is CRM?

CRM stands for Customer Relationship Management. It is a strategy, process, or technology used to manage a company's interactions with its customers or potential customers.

The primary goal of CRM is to improve customer satisfaction and retention by providing a better understanding of their needs and behaviors. It involves collecting, storing, analyzing, and sharing customer data across all departments of an organization to improve customer service, marketing, and sales efforts.

CRM software often includes features like customer contact management, lead management, sales forecasting, marketing automation, and analytics. It can be used in various industries, including retail, finance, healthcare, and telecommunications. Overall, CRM is a critical tool for businesses to build strong relationships with their customers and drive long-term success.