The Rise of Prime: Inside Logan Paul and KSI's Business Venture

The Rise of Prime: Inside Logan Paul and KSI's Business Venture

BOXING foes-turned-business partners!!!

KSI and Logan Paul have taken over the world with their Prime hydration drink. The company was founded in 2022 by the pair, who fought each other twice, with the first ending in a draw and KSI winning the rematch.

But boxing is not the topic here. Otherwise, we will be talking about the rise of SALT PAPI.

Anyhow, Prime has caused quite a stir around the world, particularly in the United States and the United Kingdom. According to Dealroom.co, Prime is already worth £18 million, but the partners believe it has the potential to be worth billions in the future.

But how did it get to this position?