Why does Skull Merchant Feel so Rushed?

Why does Skull Merchant Feel so Rushed? https://www.twitch.tv/CoconutRTS

0:00 - Skull Merchant & Playercount
0:21 - 7 Month History
0:30 - Dips Explanation
0:46 - Playercount Spikes
0:58 - New Horrifying Killers
1:40 - The Knight & Skull Merchant
1:55 - Reddit Post
3:55 - Huge Survivor Changes
4:23 - What is Behavior Thinking? | SPOILERS
5:12 - Gamemodes (Meet Your Maker)
6:00 - Alice in Wonderland
6:45 - More Year 7 Features
7:16 - Anniversary Killer
7:34 - BHVR Analysis
8:59 - Outro