The Prospector Morning Coffee #10 – Measure Online Success With UTM Parameters

In this Morning Coffee with the Prospector #10, we're going over the importance of UTM parameters and why you should incorporate them into your digital marketing campaigns. UTM parameters send signals to your analytics to help you discern the performance of your marketing — where they are coming from, what they are doing. Some might think that it's frivolous, but if you go the extra mile to add them to links, you're going to reap the rewards.

Google My Business Setup Takeaways:
1. UTM paramaters send signals to Google Analytics
2. Leverage our template to create your UTM parameters
3. Analyze your traffic via Google Analytics
4. Drink plenty of water

UTM Parameters Sheet can be found here.
https://docs.google.com/spreadsheets/d/1AXT87E_z5oiVsYa0dgK_JHR6Wd6dRKgMMuabAidfyug/edit?usp=sharing

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