#24: How to Prepare Your Business For A Downturn

"Essential financial keys to ensuring your business will survive during this economic downturn:

1) Understand HOW what's going on in the economy IMPACTS your business SPECIFICALLY (micro vs. macroeconomics)

2) Do a Sensitivity Analysis: a sensitivity analysis looks at your top revenue generators and sees their sensitivity to what's going on externally.

3) Understand your Cash reserve: How long can your business survive the loss of a large client or a significant disruption?

We dive into these topics and other keys in this week's episode.

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