Mere-Exposure Effect

The mere-exposure effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. This effect can apply to all sorts of things, including people, objects, and ideas. The more we are exposed to something, the more we tend to like it, even if we don't consciously realize it. This effect can have important implications for marketing and advertising, as well as our personal relationships and decision-making processes. Understanding the mere-exposure effect can help us better understand our own preferences and biases, and make more informed choices in our lives.