Cognitive Dissonance and Self-Consistency – Social Psychology

The Motive to Maintain a Consistent Self: People want to perceive consistency among the specific things the believe, say, and do (micro level of day-to-day experience). It is virtually impossible to be consistent all the time.

Cognitive dissonance theory explains how people react to these micro-level inconsistencies in their thoughts and behavior. According to Festinger’s (1957) Cognitive Dissonance Theory, people have such distaste for perceiving inconsistencies in their beliefs to try to deny those inconsistencies. Two cognitions (e.g., beliefs, attitudes, or perceived actions) are inconsistent with or contradict one another.

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