The Prospector Morning Coffee #6 – Best Practices for Email Marketing in 2023

In this morning Coffee, we're going over best practices for email design and delivery for 2023. Whether you're selling a product or a service, we want your campaigns to succed. There are three main take aways to ensure your emails are opened successfully and look like they should.

Take Aways:
1. Reduce your imagery size
2. Design & build your emails like it's 1990
3. Take a Mobile First approach to help with load time and visual aesthetics.

Pro-tip: Always add alt descriptions to your images so if they don't load your message still get's sent through. It's also nice for those who may be visually impaired and use readers to display content.

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About The Morning Coffee:
We want your business to succeed. We are providing tips and insights into marketing, email marketing in an unscripted manner for you to digest to help your marketing succeed. We're tailoring this for entrepreneurs and small businesses. There's a lot to take in with marketing and we're here to help.