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How Society Became Gamified | Adrian Hon | TMR
The book "You've Been Played" by game designer Adrian Hon criticizes the pervasive use of game mechanics such as points, badges, and leaderboards by corporations, schools, and governments to incentivize and coerce people into specific behaviors. Examples include warehouse workers being pitted against each other in virtual dragon races, exhausted Uber drivers being presented with challenges to keep them driving, and China scoring its citizens based on behavior. The book argues that these games often have heavy penalties for losing and that the use of gamification is a tool for profit and coercion, rather than a means of genuine engagement.
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Adrian Hon game designer and author of yours has played how corporations governments and schools use games to control us all. Adrian is welcome to the show. Thanks for coming on. Hi great to be here. well yeah great to have you. So the term gamification, how do you broadly Define it as something that's taken over so many sectors over the past few decades? I mean rating Uber drivers is an example that you give right off the bat but to start more broadly how do you define that term. Yeah, I mean gamification is pretty broad. It basically means using ideas from game design from video games for non-game purposes. so maybe using ideas like badges points missions levels Quests for Education you know for the workplace for Fitness all sorts of things. so it's pretty broad. But I think a lot of people when they see it recognize it. and yeah so there are some Hallmarks of its achievement points right stars or I guess different things you can accumulate. All that kind of stuff. And I mean how is this in any way really different at least from the workplace side. From traditional performance reviews. Yeah I mean you know workplaces factories you know a lot of Institutions have always wanted to monitor workers' performance. You know over the years that's not a new thing. it's been around for centuries if not Millennia. And they've always had some way of rewarding or punishing workers for their performance. so in that respect, it's not new. I think that's kind of two things that have really changed in the last 10 to 20 years. The first part is that the level of monitoring is just much more detailed and just completely non-stop compared to the Past. right it might be that you are rated on your output over a day you know they just count up how much work you know how many pieces you've completed in a day. Now if you work at Amazon, if you work with Uber, a lot of companies call centers can monitor your performance down to the second. and they can see you know literally where you're moving and what things you're clicking.
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