STEP NINE CONFIRM YOUR DIFFERENTIATORS

If your company is similar to your competitors, you should not expect high profits. Make sure you change (or reinforce) your difference from the others by talking to your customers and asking them why they selected your company.

Every company has a unique selling proposition, an attribute that sets you apart from the competition. A key part of your digital marketing strategy including doing the research and working to find out what that is. Then, fix your existing differentiators if needed. Incorporate this message into your digital marketing roadmap.
Confirming differentiators is how to create a digital marketing strategy that is truly custom-tailored to your offering.

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