CISO Talk with Dani Woolf, Founder & CEO at Audience 1st on Marketing to CISO's & Empathy

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2 years ago
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CISO Talk Podcast
A CyberHub Podcast Production
Season 3 Episode 4
Topic: CISO Marketing Reversed

Guest: Dani Woolf
Title: Founder & CEO at Audience 1st

Bio: I've spent the last decade running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

LInkedIn: https://www.linkedin.com/in/daniarad/

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