Marketing: The Myth of Advertising | Earning a Profit

#advertising #marketing #profit

A common argument goes: a company needs to advertise—abracadabra—profits. Well, that’s not what is said, but that’s what it translates to. The belief is a company just has to advertise and they’ll be profitable. This is not how advertising works. Advertising will get new customers into the door, but a good product is needed to keep them coming back.

The argument implies people are too dumb to tell if a product is good. Yes, advertising is important, but its not the end all be all of a successful company. According to this myth, the buggy manufacturers just had to advertise more and the car never would have sold; the candlemakers just have to advertise and we’d never have electric light. If a marketing campaign is all that is needed, companies wouldn’t worry about customers’ demands.

Read More: https://mrdevinney.com/marketing-the-myth-of-advertising/