Why do some brands change racist names and logos but others don’t?
1 year ago
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Why do some brands change racist names and logos, but others don’t? Here’s what the research says...
Distribution of the Romani people in Europe ... By Dbachmann, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=5768007 Author
Ela Veresiu
Associate Professor of Marketing, York University, Canada
Disclosure statement
Ela Veresiu receives funding from the Social Sciences and Humanities Research Council of Canada (SSHRC). Music: Endless by PrabajithK
MildRelaxation
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