Why do some brands change racist names and logos but others don’t?

Why do some brands change racist names and logos, but others don’t? Here’s what the research says...
Distribution of the Romani people in Europe ... By Dbachmann, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=5768007 Author
Ela Veresiu
Associate Professor of Marketing, York University, Canada

Disclosure statement
Ela Veresiu receives funding from the Social Sciences and Humanities Research Council of Canada (SSHRC). Music: Endless by PrabajithK
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