Stop doing this! (and that)

In general, it is usually better to be authentic in business rather than fake. This is because authenticity can lead to greater trust and credibility, which can be important for building long-term relationships with customers, partners, and employees. Authenticity can also help differentiate a business from competitors, as it can be difficult to replicate a genuine personality or brand voice.

On the other hand, being fake can erode trust and credibility, as it can make a business appear insincere or dishonest. This can damage relationships with customers, partners, and employees, and ultimately harm the business's reputation and bottom line.
It is generally best to strive for a level of authenticity that is consistent with the values and personality of the business.

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