Web Design Tips & Tutorials: A Masterclass in Creating Professional Websites - CHAPTER 15/20
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Chapter 15: Setting up Google Analytics and other tracking tools
Welcome to the chapter on setting up tracking tools for your website! In this chapter, we will cover the basics of tracking tools and why they are important for any website owner or digital marketer.
We will focus on setting up and configuring Google Analytics, a powerful and widely used tool for tracking and analyzing website traffic and user behaviour.
We will also discuss how to integrate Google Analytics with other tools, such as Google Ads and Google Search Console, to get a more comprehensive view of your website's performance.
In addition to Google Analytics, we will also discuss other tracking tools that can be useful for understanding how users interact with your website, such as heatmap and session replay tools.
By the end of this chapter, you will have a solid understanding of how to set up and use tracking tools to gain valuable insights into your website's performance and user behaviour.
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