‘Thor: Love and Thunder’ underperformance has Disney and Marvel worried!

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The opening weekend numbers for “Thor: Love & Thunder” are in, and if it were any other movie performing like this, it would have been a smash hit. But this isn’t any other random movie. Not only is it an MCU movie, it’s an MCU movie featuring none other than Thor himself, one of the few remaining OG phase one heroes – and that makes this boxoffice worrying for Disney. So much so, that right now, the Disney number crunchers are asking themselves, just how bad is this? Because as we shall see, these numbers may have implications beyond this one movie.

In this editorial, @AndreEinherjar will begin by exploring the baseline for MCU success, how Thor’s boxoffice is worse than it appears, and why that may particularly troubling for the MCU going forward!

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