The RINGS OF POWER goes full STAR WARS, while Tolkien gets new corporate owner!

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The release of Amazon’s Lord of the Rings: The Rings of Power is fast approaching, and so the marketing campaign is kicking into high gear – alas, that marketing campaign is taking all the wrong lessons from Kathleen Kennedy’s Star Wars.
There’s more going on in the world of Tolkien though, as there is a new corporate party to contend with, namely the Embracer Group! How will this change matters going forward?
We shall see, because in this video @AndreEinherjar will begin by comparing and contrasting the latest marketing materials for Star Wars Andor and The Rings of Power respectively, before exploring what is up with the Embracer Group, and how they might influence things forward for Tolkien’s world.

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