Web Design Tips & Tutorials: A Masterclass in Creating Professional Websites - CHAPTER 12/20

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Chapter 12: Understanding search engine optimization (SEO)

Welcome to the chapter on understanding search engine optimization (SEO)! In this chapter, we'll dive into the world of SEO and explore the various techniques and strategies that can be used to improve the ranking of a website in search engine results.

Whether you're new to SEO or looking to refresh your knowledge, this chapter will provide a comprehensive overview of the key concepts and practices that you need to know.

First, we'll start by answering the question: what is SEO and how does it work? We'll take a look at the algorithms used by search engines to rank websites and explore the various factors that influence a website's ranking.

Then, we'll move on to discuss some of the key techniques and strategies that you can use to optimize your website for search engines, including keyword research, on-page optimization, off-page optimization, and local SEO.

Finally, we'll delve into the topic of measuring and tracking SEO performance, discussing some of the tools and techniques that you can use to monitor the effectiveness of your SEO efforts.

Along the way, we'll also cover some best practices and guidelines for implementing effective SEO strategies.

So, let's get started!

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