Amazon Ads are all the rage, while Facebook suffers…

Amazon Ads are all the rage, while Facebook suffers…Show more

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Mark Zuckerberg, chief executive officer of Meta Platforms Inc., left, arrives at federal court in San Jose, California, US, on Tuesday, Dec. 20, 2022.  David Paul Morris Bloomberg Getty Images For Matthew Hassett's smart alarm clock company Loftie, the 2022 holiday shopping rush was the busiest in its five-year history despite a lackluster U.S. economy and persistent concerns of a recession. Hassett, who's based in New York, attributes the boon to one key decision. He reallocated his marketing budget, decreasing spending on Facebook and, for the first time during a holiday season, committing ad dollars to Amazon . "So many...
Source: https://www.cnbc.com/2023/02/10/amazon-is-the-latest-threat-to-facebook-as-ad-targeting-suffers.html