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Google Ads vs Facebook Ads Which is better for your marketing?
Google Ads Is A Better Tool For A Purchasing Mindset
Google Ads is the go-to for most service based businesses because people are currently looking for that type of service now, not just passive lookers.
Google’s search engine has the power to attract and direct traffic of people who are searching with the mindset to make an immediate purchase.
Such users already know what they want, which makes them easier to target.
Facebook Ads Is A Better Tool To Create Brand Awareness
Facebook ads is a great channel to make users aware of products they think they need. Users can see images of products as they are scrolling.
Facebook also is the best channel to promote an upcoming event by putting the message across for users who are inclined to attend.
So here is they way we sum it up.
If you have a service type business like a home service business like roofing, home inspection, HVAC or that type of business then Google Ads are the way to go. Thats because the people searching are currently looking for a company to help them now.
If you run an e-commerce type business or promoting events that needs brand awareness and more of a national type reach then Facebook is a better choice for your type of business.
Make Sense?
We know how to run whichever ads you choose and we also know what every business needs to survive and thrive.
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