[2022-12-12] How Kia’s New Logo Aims to Challenge Tesla and Other EV Companies | Rebrand | WSJ

How Kia’s New Logo Aims to Challenge Tesla and Other EV Companies | Rebrand | WSJ

Wall Street Journal

Monday, December 12, 2022

#WSJ #Rebrand #Kia

Redesigned dealerships, colors, and logos are all part of Kia’s multimillion-dollar effort to rebrand.

Kia overhauled its look in 2021 in the hopes of cultivating a more upmarket image as electric vehicles take center stage in the industry. The Wall Street Journal breaks down Kia’s efforts to change consumers’ perceptions of the brand. Illustration: Ryan Trefes

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