[Breakthough Copywriter] How to Avoid Advertising Failures - Eugene Schwartz
Schwartz says that good advertising is based on Mass Desires. He defines those as the “mass spread of a private want”. Meaning – there is something I want out there and someone has produced a product that will help me become or attain that want I need filled.
The problem with most advertising is that it's really schlock. (You can fill in any other word you want there.)
Most advertising is “schlock” because copywriters, advertising managers, and even CEO's won't look up and study the classic books on copywriting and advertising.
By the quality of advertising today, anyone can estimate that it's far more than half-wasted these days. The vast bulk of ads out there are wasted marketing dollars...
Visit: https://livingsensical.gumroad.com/l/BreakthroughAdvertising
-
26:42
Degenerate Plays
8 hours agoHeavenly Bodies And Beautiful Assets - Stellar Blade : Part 1
881 -
7:03
Chris Jericho
1 day agoTalk Is Jericho Highlight: Alien Encounters With Mitch Horowitz
496 -
3:01:45
SNEAKO
4 hours agoSUMMER IS HERE… SPECIAL GUEST
49.2K31 -
1:07:00
Russell Brand
1 day ago“Something BIG is about to happen” - EXCLUSIVE Alex Jones Interview on INFOWARS shut down - 391
418K2.3K -
2:06:37
Steven Crowder
2 days agoREBUTTAL: Jon Stewart is WRONG about Gun Violence
512K898 -
LIVE
Right Side Broadcasting Network
7 days agoLIVE: President Trump Holds a MAGA Rally in Philadelphia - 6/22/24
6,817 watching -
21:49
Stephen Gardner
8 hours ago🔴BREAKING: GAME OVER! Congress EXPOSED for abusing security clearance to ENRICH THEMSELVES!!
77K137 -
1:47:21
Candace Owens
1 day agoThe Great Debate: Israel v Palestine | Candace Ep 10
47.8K240 -
2:49:14
Jewels Jones Live ®
1 day agoBIDEN'S DECLINE | A Political Rendezvous - Ep. 81
79.6K33 -
23:11
Chicks in the Office
13 hours agoFinish This Quote From Miss Congeniality - Pop Culture Trivia: Beat Ria & Fran Game 129
79.2K3