Premium Only Content
![[Breakthough Copywriter] How to Avoid Advertising Failures - Eugene Schwartz](https://1a-1791.com/video/fw/s8/1/Q/M/J/d/QMJdi.qR4e-small-Breakthough-Copywriter-How-.jpg)
[Breakthough Copywriter] How to Avoid Advertising Failures - Eugene Schwartz
Schwartz says that good advertising is based on Mass Desires. He defines those as the “mass spread of a private want”. Meaning – there is something I want out there and someone has produced a product that will help me become or attain that want I need filled.
The problem with most advertising is that it's really schlock. (You can fill in any other word you want there.)
Most advertising is “schlock” because copywriters, advertising managers, and even CEO's won't look up and study the classic books on copywriting and advertising.
By the quality of advertising today, anyone can estimate that it's far more than half-wasted these days. The vast bulk of ads out there are wasted marketing dollars...
Visit: https://livingsensical.gumroad.com/l/BreakthroughAdvertising
-
LIVE
The White House
2 hours agoPress Secretary Karoline Leavitt Briefs Members of the Media, Aug. 19, 2025
1,131 watching -
LIVE
Sean Unpaved
52 minutes agoFootball Flashpoint: Bengals' D in Distress, Colts' Bet on Jones, & Micah's Trade Talks
208 watching -
LIVE
Right Side Broadcasting Network
4 hours agoLIVE: White House Press Secretary Karoline Leavitt Holds a Press Briefing - 8/19/25
5,163 watching -
DVR
Timcast
1 hour agoGavin Newsom SURGES In Polls, COPIES Trump's Style
33.2K49 -
LIVE
Michael Heaver
7 hours agoBusted France Faces UPRISING
37 watching -
10:45
Dr. Nick Zyrowski
1 day agoDoctors Got It Wrong! This Causes of Obesity - NOT Sugar
8776 -
LIVE
The Charlie Kirk Show
1 hour agoSummit Aftermath + America's Energy Revolution + Where Russiagate Will Lead | Wright, Solomon
3,903 watching -
2:00:15
Steven Crowder
4 hours agoTrump's Huge Meeting Shocks the World & the Media is Dumbfounded
182K156 -
LIVE
Viss
1 hour ago🔴LIVE - How to Consistently Win in PUBG!
119 watching -
LIVE
GloryJean
3 hours agoSniping & Dominating Solos 🖱️ 6.7 K/D
30 watching