START THINKING OUTSIDE THE BOX

1 year ago
1

In business, pivoting means adjusting your path to meet customers where they are going. Pivoting is not a wholesale change. Instead, it leverages the current business in a different way. Sometimes a pivot can be planned, but more often it involves making in-the-moment calls on the field after the market has started to decline. It can be a recession-proofing strategy or simply a way to survive the decline of a specific market.
 
A successful pivot requires staying in close contact with customers and maintaining a willingness to step away from tried-and-true thinking. Examples of successful small business pivots can be seen in the restaurant industry, when businesses pivoted from offering fine dining experiences to boxed meals for takeaway, or cafes pivoted into small grocery stores.

For more than a decade, we have been helping small businesses find marketing solutions to solve business problems. We are a full-service digital marketing & advertising agency offering a wide range of services to help your business grow.

We have the knowledge of the online world and the marketing expertise to support your team or implement on your behalf. We will build a campaign that will ensure your target audience sees your brand at the right time in the right way to grab their attention and attract more leads and sales for your company.

We ensure that your brand mission, values, and identity remain the same across all platforms, including social media, email, website, and more, everywhere your brand can be seen by your target audience.

We are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. We serve English-speaking countries worldwide.

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